I’m passionate about any project where I get to analyze an audience's response to changes in a large system and optimize that response over time. Since 2007 I've applied these insights to a lot of different kinds of projects; online video, blogging, advertising, crowdfunding, and e-commerce. In 2009 I made the viral video "Play Him Off Keyboard Cat" and got over 10 million views on YouTube. In 2012 I made a game called Story War that raised $360k on Kickstarter. In 2013 I was named as one of Business Insider’s 32 Most Important LGBT People in Tech. I live in The Mission and I’m personally interested in board games, cooking, and film.